Pengembangan Produk Kreatif Berbasis Potensi Lokal untuk Meningkatkan Daya Saing UMKM dan Peningkatan Pelayanan Posyandu Pada Perum PDAM RT 52 Kelurahan Graha Indah

Abstract

Integrated Health Posts (Posyandu) are a growing health service center. Today, they serve not only as health centers but also as a platform for businesses and the development of MSMEs. The PDAM housing complex in RT 52, Graha Indah Village, has a Posyandu facility that needs to be improved, both in terms of service and facilities. Residents there also have a culinary business unit, namely making tempeh chips. This business of RT 52 residents has not developed well due to a lack of marketing media. A program to strengthen Posyandu services is being implemented with the aim of maximizing service and also fulfilling incomplete Posyandu facilities. Subsequently, creative MSME products are being developed, particularly in packaging rebranding and digital marketing processes.