Pemasaran Produk UMKM Desa Cimulang Melalui Sistem Informasi Berbasis Website Menggunakan Metode RAD

Abstract

This study discusses the development of a product marketing system for Micro, Small, and Medium Enterprises (MSMEs) in Cimulang Village, Bogor Regency, through the implementation of a website-based Rapid Application Development (RAD) method. The background of this research lies in the limited ability of local MSMEs to utilize digital technology for marketing and promotional activities, which has resulted in low competitiveness and limited market reach. The main objective of this research is to design and implement an effective, modern, and accessible marketing system tailored to the needs of MSMEs by applying the RAD approach. The RAD stages carried out include requirements planning, prototype design, evaluation, and final implementation. The developed system was tested using the blackbox testing method to ensure that all functionalities met user requirements. The test results indicate that the system functions as expected and provides significant benefits for MSMEs in promoting and marketing their products. Overall, this system enables MSMEs in Cimulang Village to optimize the use of digital technology, improve promotional effectiveness, and expand their market access to a broader and more modern scope.