PEMBERDAYAAN UMKM GUNUNG SAMARINDA MELALUI OPTIMALISASI SISTEM INFORMASI BERSAMA YAYASAN FOKUS

Abstract

MSMEs play an important role in the local economy, but still face challenges in business digitalisation and business management. This community service activity aims to empower MSMEs in Gunung Samarinda Village, Balikpapan, through the development of a website-based information system and training in digital marketing and financial management. The implementation method includes analysis of partner needs, system design, and training with a participatory approach. The evaluation results showed a significant increase in participants' understanding, with an average pre-test score of 56 increasing to 94 in the post-test. As many as 80% of participants stated that the training had a positive impact on their business, and 100% claimed to have gained new insights. The website developed also became a promotional and educational media for MSMEs fostered by FOKUS Foundation. In conclusion, this programme has successfully improved the digital literacy and managerial capacity of MSMEs, and shows great potential to be replicated in similar communities.